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Analysis of brand personality as a moderator of advertising..:
Wasser, Felix
;
Greve, Goetz
;
Schnittka, Oliver
..
Wasser , F , Greve , G , Schnittka , O , Johnen , M & Hofmann , J 2020 , Analysis of brand personality as a moderator of advertising effectiveness . in EMAC 2020 Annual Conference . vol. 49th , A2020-63356 , European Marketing Academy , European Marketing Academy Annual Conference , Budapest , Hungary , 26/05/2020 .. , 2020
Link:
https://portal.findresearcher.sdu.dk/da/publications/b..
RT Journal T1 <Title>Analysis of brand personality as a moderator of advertising effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftsydanskunivpub:oai:sdu.dk:publications_b4f2f596-364c-4824-aec9-8bcd15f09503&Exemplar=1&LAN=DE A1 Wasser, Felix A1 Greve, Goetz A1 Schnittka, Oliver A1 Johnen, Marius A1 Hofmann, Julian PB European Marketing Academy YR 2020 JF Wasser , F , Greve , G , Schnittka , O , Johnen , M & Hofmann , J 2020 , Analysis of brand personality as a moderator of advertising effectiveness . in EMAC 2020 Annual Conference . vol. 49th , A2020-63356 , European Marketing Academy , European Marketing Academy Annual Conference , Budapest , Hungary , 26/05/2020 . LK http://dx.doi.org/https://portal.findresearcher.sdu.dk/da/publications/b4f2f596-364c-4824-aec9-8bcd15f09503 DO https://portal.findresearcher.sdu.dk/da/publications/b4f2f596-364c-4824-aec9-8bcd15f09503 SF ELIB - SuUB Bremen
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