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Failure:Perspectives and prospects in marketing and consump..:

Kjeldgaard, Dannie ; Nøjgaard, Mikkel ; Hartmann, Benjamin Julien...
Kjeldgaard , D , Nøjgaard , M , Hartmann , B J , Bode , M , Lindberg , F , Mossberg , L & Östberg , J 2021 , ' Failure : Perspectives and prospects in marketing and consumption theory ' , Marketing Theory , vol. 21 , no. 2 , pp. 277-286 . https://doi.org/10.1177/1470593121992539. , 2021

Link: https://portal.findresearcher.sdu.dk/da/publications/d..

RT Journal
T1 <Title>Failure:Perspectives and prospects in marketing and consumption theory</Title>

UL https://suche.suub.uni-bremen.de/peid=base-ftsydanskunivpub:oai:sdu.dk:publications_db050621-072e-4fcc-83d4-8a7d48b82be4&Exemplar=1&LAN=DE
				
A1 Kjeldgaard, Dannie
A1 Nøjgaard, Mikkel
A1 Hartmann, Benjamin Julien
A1 Bode, Matthias
A1 Lindberg, Frank
A1 Mossberg, Lena
A1 Östberg, Jacob
YR 2021
K1 Consumer culture theory
K1 customer dissatisfaction
K1 failure
K1 failure studies
K1 service failure
JF Kjeldgaard , D , Nøjgaard , M , Hartmann , B J , Bode , M , Lindberg , F , Mossberg , L & Östberg , J 2021 , ' Failure : Perspectives and prospects in marketing and consumption theory ' , Marketing Theory , vol. 21 , no. 2 , pp. 277-286 . https://doi.org/10.1177/1470593121992539
LK http://dx.doi.org/https://portal.findresearcher.sdu.dk/da/publications/db050621-072e-4fcc-83d4-8a7d48b82be4
DO https://portal.findresearcher.sdu.dk/da/publications/db050621-072e-4fcc-83d4-8a7d48b82be4
SF ELIB - SuUB Bremen

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