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1 Ergebnisse
1
Addressable TV Advertising Enhances Advertising Effectivene..:
Gumilevskaya, Sofia
;
Devlin, Joseph
;
Richardson, Daniel
...
https://discovery.ucl.ac.uk/id/eprint/10174044/1/29917-Article%20Text-79850-1-10-20230713.pdf. , 2023
Link:
https://discovery.ucl.ac.uk/id/eprint/10174044/1/29917..
RT Journal T1 <Title>Addressable TV Advertising Enhances Advertising Effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftucl:oai:eprints.ucl.ac.uk.OAI2:10174044&Exemplar=1&LAN=DE A1 Gumilevskaya, Sofia A1 Devlin, Joseph A1 Richardson, Daniel A1 Diab, Habiba A1 Liu, Zutao A1 Casey-Miller, Phoebe PB Vilnius University Press YR 2023 JF https://discovery.ucl.ac.uk/id/eprint/10174044/1/29917-Article%20Text-79850-1-10-20230713.pdf LK http://dx.doi.org/https://discovery.ucl.ac.uk/id/eprint/10174044/1/29917-Article%20Text-79850-1-10-20230713.pdf DO https://discovery.ucl.ac.uk/id/eprint/10174044/1/29917-Article%20Text-79850-1-10-20230713.pdf SF ELIB - SuUB Bremen
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