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Working for your own folks: the microeconomics of social me..:

Nicolescu, Razvan ; Venkatraman, Shriram ; Haynes, Nell
https://discovery.ucl.ac.uk/id/eprint/10183541/1/Nicolescu_Working%20for%20your%20own%20folks%20%20the%20microeconomics%20of%20social%20media.pdf.  , 2021