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The effects of rebranding on customer-based brand equity:
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia
.
https://research.manchester.ac.uk/en/publications/351b42c7-ac1e-471f-b054-2920e1e7f2b1. , 2019
Link:
https://research.manchester.ac.uk/en/publications/351b..
RT Journal T1 <Title>The effects of rebranding on customer-based brand equity</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftumanchesterpub:oai:pure.atira.dk:publications_351b42c7-ac1e-471f-b054-2920e1e7f2b1&Exemplar=1&LAN=DE A1 Blazquez Cano, Marta A1 Mattich, Kurt A1 Henninger, Claudia A1 Helberger, Eva YR 2019 JF https://research.manchester.ac.uk/en/publications/351b42c7-ac1e-471f-b054-2920e1e7f2b1 LK http://dx.doi.org/https://research.manchester.ac.uk/en/publications/351b42c7-ac1e-471f-b054-2920e1e7f2b1 DO https://research.manchester.ac.uk/en/publications/351b42c7-ac1e-471f-b054-2920e1e7f2b1 SF ELIB - SuUB Bremen
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