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Should I Touch the Customer? Rethinking Interpersonal Touch..:

Luangrath, Andrea Webb ; Peck, Joann ; Gustafsson, Anders
Luangrath , A W , Peck , J & Gustafsson , A 2020 , ' Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator ' , Journal of Consumer Research . https://doi.org/10.1093/jcr/ucaa021.  , 2020