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EXPRESS: Virtual Reality in New Product Development: Insigh..:

Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian
Harz , N , Hohenberg , S & Homburg , C 2021 , ' EXPRESS: Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables ' , Journal of Marketing . https://doi.org/10.1177/00222429211014902.  , 2021