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1 Ergebnisse
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The role of senior executives in managing key customers in ..:
ALHussan, Fawaz
;
Al-Husan, Faten Z. Baddar
;
Alhesan, Lulu
https://www.emerald.com/insight/content/doi/10.1108/JBIM-05-2015-0091/full/html. , 2020
Link:
http://hdl.handle.net/10547/623883
RT Journal T1
The role of senior executives in managing key customers in Arab context
UL https://suche.suub.uni-bremen.de/peid=base-ftunbedfordshire:oai:uobrep.openrepository.com:10547_623883&Exemplar=1&LAN=DE A1 ALHussan, Fawaz A1 Al-Husan, Faten Z. Baddar A1 Alhesan, Lulu PB Emerald Group Publishing Ltd. YR 2020 K1 institutional theory K1 Arab context K1 upper echelon theory K1 senior management involvement K1 key account management K1 N500 Marketing JF https://www.emerald.com/insight/content/doi/10.1108/JBIM-05-2015-0091/full/html LK http://hdl.handle.net/10547/623883 DO http://hdl.handle.net/10547/623883 SF ELIB - SuUB Bremen
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