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1 Ergebnisse
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Emoción y razón: El efecto moderador del género en el compo..:
Peña-García, Nathalie
;
Gil-Saura, Irene
;
Rodríguez-Orejuela, Augusto
https://revistas.unal.edu.co/index.php/innovar/article/view/71702. , 2018
Link:
https://repositorio.unal.edu.co/handle/unal/65765
RT Journal T1
Emoción y razón: El efecto moderador del género en el comportamiento de compra online
UL https://suche.suub.uni-bremen.de/peid=base-ftuncolombiair:oai:repositorio.unal.edu.co:unal_65765&Exemplar=1&LAN=DE A1 Peña-García, Nathalie A1 Gil-Saura, Irene A1 Rodríguez-Orejuela, Augusto PB Universidad Nacional de Colombia - Sede Bogotá - Facultad de Ciencias Económicas - Escuela de Administración y Contaduría Pública YR 2018 K1 3 Ciencias sociales / Social sciences K1 e-commerce K1 gênero K1 intenção de compra K1 valor fun¬cional K1 valor simbólico K1 gender K1 purchase intention K1 functional value K1 symbolic value K1 género K1 intención de compra K1 valor funcional JF https://revistas.unal.edu.co/index.php/innovar/article/view/71702 LK http://dx.doi.org/https://repositorio.unal.edu.co/handle/unal/65765 DO https://repositorio.unal.edu.co/handle/unal/65765 SF ELIB - SuUB Bremen
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