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Comprensión del papel de las capacidades de mercadeo para g..:
Calle Piedrahita, Juan Santiago
Universidad Nacional de Colombia Sede Medellín Facultad de Minas Escuela de Ingeniería de la Organización. , 2018
Link:
https://repositorio.unal.edu.co/handle/unal/69453
RT Journal T1 <Title>Comprensión del papel de las capacidades de mercadeo para generar ventajas competitivas: caso comercializadoras de químicos</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftuncolombiair:oai:repositorio.unal.edu.co:unal_69453&Exemplar=1&LAN=DE A1 Calle Piedrahita, Juan Santiago YR 2018 K1 62 Ingeniería y operaciones afines / Engineering K1 Capacidades de mercadeo K1 Estrategias de mercadeo K1 Orientación al mercado K1 Ventajas competitivas K1 Competitive advantages K1 Market orientation K1 Marketing capabilities JF Universidad Nacional de Colombia Sede Medellín Facultad de Minas Escuela de Ingeniería de la Organización LK http://dx.doi.org/https://repositorio.unal.edu.co/handle/unal/69453 DO https://repositorio.unal.edu.co/handle/unal/69453 SF ELIB - SuUB Bremen
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