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Evaluación de la relación de cocreación de valor, el compro..:
Duque Hurtado, Pedro Luis
Abbasi, A. Z., Rather, R. A., Hooi Ting, D., Nisar, S., Hussain, K., Khwaja, M. G., & Shamim, A. (2022). Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing, 13567667221118651. https://doi.org/10.1177/13567667221118651. , 2023
Link:
https://repositorio.unal.edu.co/handle/unal/84235
RT Journal T1
Evaluación de la relación de cocreación de valor, el compromiso del cliente y la recomendación boca oído electrónico en los usuarios de portales de comercio electrónico B2C ; Evaluation of the relationship between value co-creation, customer engagement, and e-word of mouth recommendation in B2C e-commerce portal users
UL https://suche.suub.uni-bremen.de/peid=base-ftuncolombiair:oai:repositorio.unal.edu.co:unal_84235&Exemplar=1&LAN=DE A1 Duque Hurtado, Pedro Luis PB Universidad Nacional de Colombia; Manizales - Administración - Doctorado en Administración; Facultad de Administración; Manizales, Colombia; Universidad Nacional de Colombia - Sede Manizales YR 2023 K1 650 - Gerencia y servicios auxiliares K1 Cocreación de valor K1 Compromiso del cliente K1 Recomendación boca oído-electrónica K1 Comercio electrónico K1 Ecuaciones estructurales K1 Value co-creation K1 Customer engagement K1 Electronic word-of-mouth K1 E-commerce K1 Structural equations JF Abbasi, A. Z., Rather, R. A., Hooi Ting, D., Nisar, S., Hussain, K., Khwaja, M. G., & Shamim, A. (2022). Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing, 13567667221118651. https://doi.org/10.1177/13567667221118651 LK http://dx.doi.org/https://repositorio.unal.edu.co/handle/unal/84235 DO https://repositorio.unal.edu.co/handle/unal/84235 SF ELIB - SuUB Bremen
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