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Recognition and recall of product placements in films and b..:
van der Waldt, De la Rey
;
Du Preez, L. D
;
Williams, S
https://revistas.unal.edu.co/index.php/innovar/article/view/19767/20871. , 2008
Link:
https://revistas.unal.edu.co/index.php/innovar/article..
RT Journal T1
Recognition and recall of product placements in films and broadcast programmes ; Reconocimiento y recordación de los productos exhibidos en películas y en programas emitidos por televisión ; Reconnaissance et évocation de produits placés dans des films et des programmes de télévision ; Reconhecimento e recordação dos produtos exibidos em filmes e em programas emitidos por televisão
UL https://suche.suub.uni-bremen.de/peid=base-ftuncolombiarev:oai:www.revistas.unal.edu.co:article_19767&Exemplar=1&LAN=DE A1 van der Waldt, De la Rey A1 Du Preez, L. D A1 Williams, S PB Universidad Nacional de Colombia - Sede Bogotá - Facultad de Ciencias Económicas - Escuela de Administración y Contaduría Pública YR 2008 K1 Product placements K1 recognition K1 recall K1 film K1 television K1 advertising K1 new media K1 consumers K1 Exhibición de productos K1 reconocimiento K1 recordación K1 películas K1 televisión K1 propaganda K1 nuevas tecnologías de comunicación K1 consumidores K1 Placement de produits K1 reconnaissance K1 évocation K1 films K1 télévision K1 publicité K1 nouvelles technologies de communication K1 consommateurs K1 Exibição de produtos K1 reconhecimento K1 recordação K1 filmes K1 televisão K1 novas tecnologias de comunicação JF https://revistas.unal.edu.co/index.php/innovar/article/view/19767/20871 LK http://dx.doi.org/https://revistas.unal.edu.co/index.php/innovar/article/view/19767 DO https://revistas.unal.edu.co/index.php/innovar/article/view/19767 SF ELIB - SuUB Bremen
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