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1 Ergebnisse
1
Emotion and reason: the moderating effect of gender in onli..:
Peña-García, Nathalie
;
Gil-Saura, Irene
;
Rodríguez-Orejuela, Augusto
https://revistas.unal.edu.co/index.php/innovar/article/view/71702/66714. , 2018
Link:
https://revistas.unal.edu.co/index.php/innovar/article..
RT Journal T1
Emotion and reason: the moderating effect of gender in online shopping behavior ; Emoción y razón: El efecto moderador del género en el comportamiento de compra online ; Emoção e razão: o efeito moderador do gênero no comportamento de compra on-line
UL https://suche.suub.uni-bremen.de/peid=base-ftuncolombiarev:oai:www.revistas.unal.edu.co:article_71702&Exemplar=1&LAN=DE A1 Peña-García, Nathalie A1 Gil-Saura, Irene A1 Rodríguez-Orejuela, Augusto PB Universidad Nacional de Colombia - Sede Bogotá - Facultad de Ciencias Económicas - Escuela de Administración y Contaduría Pública YR 2018 K1 E-commerce K1 gender K1 purchase intention K1 functional value K1 symbolic value K1 JEL K1 E21 K1 M31 K1 J16 K1 género K1 intención de compra K1 valor funcional K1 valor simbólico K1 gênero K1 intenção de compra K1 valor fun¬cional JF https://revistas.unal.edu.co/index.php/innovar/article/view/71702/66714 LK http://dx.doi.org/https://revistas.unal.edu.co/index.php/innovar/article/view/71702 DO https://revistas.unal.edu.co/index.php/innovar/article/view/71702 SF ELIB - SuUB Bremen
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