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Health is Up, Indulgence Down:Effects of the Vertical Locat..:

Festila, Alexandra ; Chrysochou, Polymeros
Festila , A & Chrysochou , P 2016 , ' Health is Up, Indulgence Down : Effects of the Vertical Location of Food Product Claims on Consumer Response ' , Advances in Consumer Research , vol. 44 , pp. 731 ..  , 2016