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La huella del neumático como soporte publicitario. El caso ..:
Medrano Bigas, Pau
https://revistas.ucm.es/index.php/PEPU/article/view/37867/36635. , 2012
Link:
https://revistas.ucm.es/index.php/PEPU/article/view/37..
RT Journal T1
La huella del neumático como soporte publicitario. El caso de Michelin y las batallas comerciales entre las compañías pioneras del sector (1904-1916) ; The tire track as an advertising medium. The case of Michelin and the trade wars between the pioneers in the sector (1904-1916)
UL https://suche.suub.uni-bremen.de/peid=base-ftunicmadridrev:oai:ojs.pkp.sfu.ca:article_37867&Exemplar=1&LAN=DE A1 Medrano Bigas, Pau PB Ediciones Complutense YR 2012 K1 Comparative advertising K1 Tire industry K1 Michelin K1 Dunlop K1 Bibendum K1 Publicidad comparativa K1 Industria del neumático JF https://revistas.ucm.es/index.php/PEPU/article/view/37867/36635 LK http://dx.doi.org/https://revistas.ucm.es/index.php/PEPU/article/view/37867 DO https://revistas.ucm.es/index.php/PEPU/article/view/37867 SF ELIB - SuUB Bremen
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