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El uso de figuras retóricas en anuncios publicitarios y pin..:
Vargas, Lizardo
;
Mensa, Marta
;
González, Eliana
https://revistas.ucm.es/index.php/ARIS/article/view/41079/41537. , 2014
Link:
https://revistas.ucm.es/index.php/ARIS/article/view/41..
RT Journal T1
El uso de figuras retóricas en anuncios publicitarios y pinturas de Magritte: análisis sobre su efecto en la rememoración de marca en el corto plazo ; The use of rhetorical figures in advertising and Magritte's paintings: An analysis of its effect in short term brand recall
UL https://suche.suub.uni-bremen.de/peid=base-ftunicmadridrev:oai:ojs.pkp.sfu.ca:article_41079&Exemplar=1&LAN=DE A1 Vargas, Lizardo A1 Mensa, Marta A1 González, Eliana PB Ediciones Complutense YR 2014 K1 rhetorical figures K1 memory K1 advertising K1 art K1 Magritte K1 Humanidades K1 Historia del arte K1 comunicación K1 psicología K1 Figuras retóricas K1 memoria K1 publicidad K1 arte JF https://revistas.ucm.es/index.php/ARIS/article/view/41079/41537 LK http://dx.doi.org/https://revistas.ucm.es/index.php/ARIS/article/view/41079 DO https://revistas.ucm.es/index.php/ARIS/article/view/41079 SF ELIB - SuUB Bremen
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