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1 Ergebnisse
1
Good, better, engaged? The effect of company-initiated cust..:
Beckers, Sander F.M
;
van Doorn, Jenny
;
Verhoef, Peter C
https://research.rug.nl/en/publications/0e27b16d-b2df-4194-bebe-4c3807b21e38. , 2018
Link:
https://hdl.handle.net/11370/0e27b16d-b2df-4194-bebe-4..
RT Journal T1
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
UL https://suche.suub.uni-bremen.de/peid=base-ftunigroningenpu:oai:pure.rug.nl:publications_0e27b16d-b2df-4194-bebe-4c3807b21e38&Exemplar=1&LAN=DE A1 Beckers, Sander F.M A1 van Doorn, Jenny A1 Verhoef, Peter C YR 2018 K1 Customer engagement K1 Shareholder value K1 Event study K1 Word-of-mouth K1 SAMPLE SELECTION BIAS K1 FIRM VALUE K1 MANAGEMENT RESEARCH K1 PRODUCT DEVELOPMENT K1 BRAND ENGAGEMENT K1 MARKET VALUATION K1 VALUE CREATION K1 CO-CREATION K1 PERFORMANCE JF https://research.rug.nl/en/publications/0e27b16d-b2df-4194-bebe-4c3807b21e38 LK http://dx.doi.org/https://hdl.handle.net/11370/0e27b16d-b2df-4194-bebe-4c3807b21e38 DO https://hdl.handle.net/11370/0e27b16d-b2df-4194-bebe-4c3807b21e38 SF ELIB - SuUB Bremen
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