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1 Ergebnisse
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Review of the literature on the corporate brand: towards an..:
Pereira-Villazón, Tatiana
;
Portilla, Idoia
;
Rodríguez-Salcedo, Natalia
https://revistascientificas.uspceu.com/doxacomunicacion/article/view/805/1562. , 2021
Link:
https://revistascientificas.uspceu.com/doxacomunicacio..
RT Journal T1
Review of the literature on the corporate brand: towards an integrative definition and management ; Revisión bibliográfica de la marca corporativa: hacia una definición y gestión integradoras
UL https://suche.suub.uni-bremen.de/peid=base-ftunisanpablomad:oai:ojs2.revistascientificas.uspceu.com:article_805&Exemplar=1&LAN=DE A1 Pereira-Villazón, Tatiana A1 Portilla, Idoia A1 Rodríguez-Salcedo, Natalia PB Universidad CEU San Pablo YR 2021 K1 Marca corporativa K1 comunicación K1 marketing K1 análisis de contenido K1 Corporate brand K1 communication K1 content analysis JF https://revistascientificas.uspceu.com/doxacomunicacion/article/view/805/1562 LK http://dx.doi.org/https://revistascientificas.uspceu.com/doxacomunicacion/article/view/805 DO https://revistascientificas.uspceu.com/doxacomunicacion/article/view/805 SF ELIB - SuUB Bremen
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