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Adoption of CRM technology in multichannel environment : a ..:

Tiago, Flávio Borges ; Tiago, Maria Teresa
Tiago, Flávio G.; Tiago, Maria T. (2013). Adoption of CRM technology in multichannel environment: a review (2000-2013), "Working Paper Series", nº 4/13, 22 pp. Ponta Delgada: Universidade dos Açores, CEEAplA-A..  , 2013