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1 Ergebnisse
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Omnichannel Management in B2B. Complexity-based model. Empi..:
García Alonso, Javier
;
Pablo Martí, Federico
;
Núñez Barriopedro, Estela
Industrial Marketing Management, 2021, v. 95, p. 99-113. , 2021
Link:
http://hdl.handle.net/10017/47725
RT Journal T1
Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalcala:oai:ebuah.uah.es:10017_47725&Exemplar=1&LAN=DE A1 García Alonso, Javier A1 Pablo Martí, Federico A1 Núñez Barriopedro, Estela YR 2021 K1 Omnichannel management K1 B2B K1 What-if K1 Fuzzy cognitive maps K1 Economía K1 Economics JF Industrial Marketing Management, 2021, v. 95, p. 99-113 LK http://hdl.handle.net/10017/47725 DO http://hdl.handle.net/10017/47725 SF ELIB - SuUB Bremen
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