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1 Ergebnisse
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Digitalization in B2B Marketing. Omnichannel Management fro..:
Alonso García, Francisco Javier
;
Pablo Martí, Federico
;
Núñez Barriopedro, Estela
.
Journal of Business and Industrial Marketing, 2022. , 2022
Link:
http://hdl.handle.net/10017/53077
RT Journal T1
Digitalization in B2B Marketing. Omnichannel Management from a PLS-SEM approach
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalcala:oai:ebuah.uah.es:10017_53077&Exemplar=1&LAN=DE A1 Alonso García, Francisco Javier A1 Pablo Martí, Federico A1 Núñez Barriopedro, Estela A1 Cuesta Valiño, Pedro YR 2022 K1 Business-to-business K1 Digitalization K1 Customer experience K1 Industrial purchasing K1 Customer loyalty K1 Omnichannel management K1 Industrial buyer K1 Loyalty K1 Management science K1 Empresa JF Journal of Business and Industrial Marketing, 2022 LK http://hdl.handle.net/10017/53077 DO http://hdl.handle.net/10017/53077 SF ELIB - SuUB Bremen
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