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1 Ergebnisse
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Credibility to attract, trust to stay: the mediating role o..:
Alguacil Jiménez, Mario
;
Gómez Tafalla, Ana Mª
;
González Serrano, María Huertas
..
European Journal Of International Management, 2021, vol. 15, num. 2/3, p. 231-246. , 2022
Link:
https://hdl.handle.net/10550/81483
RT Journal T1
Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalencia:oai:roderic.uv.es:10550_81483&Exemplar=1&LAN=DE A1 Alguacil Jiménez, Mario A1 Gómez Tafalla, Ana Mª A1 González Serrano, María Huertas A1 González García, Rómulo J A1 Aguado Berenguer, Sergio YR 2022 K1 Educació física K1 Esports K1 Màrqueting JF European Journal Of International Management, 2021, vol. 15, num. 2/3, p. 231-246 LK http://dx.doi.org/https://hdl.handle.net/10550/81483 DO https://hdl.handle.net/10550/81483 SF ELIB - SuUB Bremen
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