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1 Ergebnisse
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El proceso de cocreación de marca a través del eWOM: perfil..:
Carcelén-García, Sonia
;
Díaz-Soloaga, Paloma
https://doi.org/10.14198/MEDCOM.19924. , 2022
Link:
http://hdl.handle.net/10045/120410
RT Journal T1
El proceso de cocreación de marca a través del eWOM: perfil, actitud y comportamiento de los usuarios ; Brand co-creation through eWOM: profile, attitudes, and users' behaviour
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalicante:oai:rua.ua.es:10045_120410&Exemplar=1&LAN=DE A1 Carcelén-García, Sonia A1 Díaz-Soloaga, Paloma PB Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES) YR 2022 K1 Cocreación de marca K1 eWOM K1 Comportamiento del consumidor K1 Engagement K1 Brand co-creation K1 Consumer's behaviour K1 Comunicación Audiovisual y Publicidad JF https://doi.org/10.14198/MEDCOM.19924 LK http://hdl.handle.net/10045/120410 DO http://hdl.handle.net/10045/120410 SF ELIB - SuUB Bremen
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