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1 Ergebnisse
1
Corporate social responsibility and millennial consumer loy..:
Martínez-Sala, Alba-María
;
Monserrat-Gauchi, Juan
;
Quiles-Soler, Mari Carmen
https://doi.org/10.3145/epi.2023.nov.13. , 2023
Link:
http://hdl.handle.net/10045/139164
RT Journal T1
Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector ; Responsabilidad social corporativa y fidelización de los consumidores millennials: explorando su relación respecto de la alimentación saludable en el sector fast food
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalicante:oai:rua.ua.es:10045_139164&Exemplar=1&LAN=DE A1 Martínez-Sala, Alba-María A1 Monserrat-Gauchi, Juan A1 Quiles-Soler, Mari Carmen PB Profesional de la Información YR 2023 K1 Communication K1 Corporate social responsibility K1 CSR K1 Consumer behaviour K1 Consumer Loyalty K1 Fast food K1 Food industry K1 Healthy eating K1 Millennials K1 Social media K1 Social networks K1 Structural equation modelling K1 Comunicación K1 Responsabilidad social corporativa K1 RSC K1 Comportamiento del consumidor K1 Fidelización del consumidor K1 Alimentación saludable K1 Industria alimentaria K1 Medios sociales K1 Redes sociales K1 Modelo de ecuaciones estructurales JF https://doi.org/10.3145/epi.2023.nov.13 LK http://hdl.handle.net/10045/139164 DO http://hdl.handle.net/10045/139164 SF ELIB - SuUB Bremen
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