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1 Ergebnisse
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No solo influencers en el plan de comunicación: un estudio ..:
Sádaba, Teresa
;
Sanmiguel, Patricia
;
López-Fidalgo, Jesús
.
https://doi.org/10.14198/MEDCOM.23717. , 2024
Link:
http://hdl.handle.net/10045/139980
RT Journal T1
No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda ; Not solely influencers in the communication plan: a comparative study in the fashion field
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalicante:oai:rua.ua.es:10045_139980&Exemplar=1&LAN=DE A1 Sádaba, Teresa A1 Sanmiguel, Patricia A1 López-Fidalgo, Jesús A1 Guercini, Simone PB Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES) YR 2024 K1 Influencers K1 Influentials K1 Plan de comunicación K1 Consumidor K1 Moda K1 Communication plan K1 Consumer K1 Fashion JF https://doi.org/10.14198/MEDCOM.23717 LK http://hdl.handle.net/10045/139980 DO http://hdl.handle.net/10045/139980 SF ELIB - SuUB Bremen
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