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1 Ergebnisse
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El nombre de la marca corporativa. Una taxonomía de los nom..:
Pinillos-Laffón, Alberto
;
Olivares-Delgado, Fernando
;
Rodríguez-Valero, Daniel
http://dx.doi.org/10.4185/RLCS-2016-1119. , 2016
Link:
http://hdl.handle.net/10045/57644
RT Journal T1
El nombre de la marca corporativa. Una taxonomía de los nombres de empresa familiar en España ; The name of the corporate brand. A taxonomy of the names of family business in Spain
UL https://suche.suub.uni-bremen.de/peid=base-ftunivalicante:oai:rua.ua.es:10045_57644&Exemplar=1&LAN=DE A1 Pinillos-Laffón, Alberto A1 Olivares-Delgado, Fernando A1 Rodríguez-Valero, Daniel PB Universidad de La Laguna. Laboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación Social YR 2016 K1 Nombre de empresa K1 Nombre de marca K1 Patronímico K1 Empresa familiar K1 Naming K1 Corporate name K1 Brand name K1 Patronymic K1 Family business K1 Comunicación Audiovisual y Publicidad JF http://dx.doi.org/10.4185/RLCS-2016-1119 LK http://hdl.handle.net/10045/57644 DO http://hdl.handle.net/10045/57644 SF ELIB - SuUB Bremen
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