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Integrated marketing communication in the digital environme..:
Alameda García, David
;
Carcelén García, Sonia
;
Pintado Blanco, Teresa
.
http://doc.ubi.pt/ojs/index.php/ec/article/view/318/pdf. , 2019
Link:
http://doc.ubi.pt/ojs/index.php/ec/article/view/318
RT Journal T1
Integrated marketing communication in the digital environment. Advertiser attitudes towards online communication techniques
UL https://suche.suub.uni-bremen.de/peid=base-ftunivbeirainojs:oai:doc.ubi.pt:article_318&Exemplar=1&LAN=DE A1 Alameda García, David A1 Carcelén García, Sonia A1 Pintado Blanco, Teresa A1 Sánchez, Joaquín PB Communication Studies; Estudios de comunicacion; Études de communication; Estudos em Comunicação YR 2019 K1 Communication K1 Internet K1 Advertising K1 communication strategies K1 communication planning K1 consumer JF http://doc.ubi.pt/ojs/index.php/ec/article/view/318/pdf LK http://doc.ubi.pt/ojs/index.php/ec/article/view/318 DO http://doc.ubi.pt/ojs/index.php/ec/article/view/318 SF ELIB - SuUB Bremen
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