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Efecto del aislamiento por la covid-19 en el comportamiento..:

Fischer, Laura ; López-Celis, Diana María ; Peñalosa Otero, Mónica Eugenia.
Aaker, D. (2011). Brand Relevance: Making Competitors Irrelevant. San Francisco, CA. USA: John Wiley & Sons..  , 2022
Link: https://hdl.handle.net/20.500.12010/32174