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Plan estratégico de marketing para el desarrollo de la gest..:
Guerrero Torres, Viviana
;
Serrano Ariza, Diana Marcela
http://hdl.handle.net/20.500.12494/254. , 2017
Link:
https://hdl.handle.net/20.500.12494/254
RT Journal T1
Plan estratégico de marketing para el desarrollo de la gestión de marca origen del cacao en beneficio de la construcción de una identidad agroindustrial en Colombia
UL https://suche.suub.uni-bremen.de/peid=base-ftunivccolomb:oai:https:__repository.ucc.edu.co:20.500.12494_254&Exemplar=1&LAN=DE A1 Guerrero Torres, Viviana A1 Serrano Ariza, Diana Marcela PB Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Programa de Mercadeo, Bucaramanga, Colombia, 00000; Bucaramanga; Ingeniería de Mercados YR 2017 K1 Cacao K1 Marca Origen del cacao JF http://hdl.handle.net/20.500.12494/254 LK http://dx.doi.org/https://hdl.handle.net/20.500.12494/254 DO https://hdl.handle.net/20.500.12494/254 SF ELIB - SuUB Bremen
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