I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
New discourses in brand communication in Spain: adaptation ..:
Clemente Mediavilla, Jorge
;
Sebastián Morillas, Ana Sebastian
doi:10.15581/003.31.2.25-38. , 2018
Link:
https://hdl.handle.net/20.500.14352/12538
RT Journal T1
New discourses in brand communication in Spain: adaptation vs renewal of target audience
UL https://suche.suub.uni-bremen.de/peid=base-ftunivcmadrid:oai:docta.ucm.es:20.500.14352_12538&Exemplar=1&LAN=DE A1 Clemente Mediavilla, Jorge A1 Sebastián Morillas, Ana Sebastian PB University of Navarra YR 2018 K1 007 K1 659.1 K1 Brand communication K1 Target audiences K1 New trends K1 Delphi K1 Focus Group K1 Ciencias de la Información K1 Publicidad K1 5910.01 Información K1 6114.01 Publicidad JF doi:10.15581/003.31.2.25-38 LK http://dx.doi.org/https://hdl.handle.net/20.500.14352/12538 DO https://hdl.handle.net/20.500.14352/12538 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)