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1 Ergebnisse
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La nueva gestión de las marcas : una visión en el sector de..:
Rángel Pérez, Celia
https://hdl.handle.net/20.500.14352/37867. , 2013
Link:
https://hdl.handle.net/20.500.14352/37867
RT Journal T1
La nueva gestión de las marcas : una visión en el sector del lujo
UL https://suche.suub.uni-bremen.de/peid=base-ftunivcmadrid:oai:docta.ucm.es:20.500.14352_37867&Exemplar=1&LAN=DE A1 Rángel Pérez, Celia PB Universidad Complutense de Madrid YR 2013 K1 330.163.15(043.2) K1 Marca K1 gestión de marcas K1 modelos K1 branding K1 brand management K1 co-creación K1 lujo K1 premium K1 gestión de marcas de lujo K1 excelencia. Brand K1 models K1 co-creation K1 luxury K1 luxury brand management K1 excellence K1 Publicidad K1 6114.01 Publicidad JF https://hdl.handle.net/20.500.14352/37867 LK http://dx.doi.org/https://hdl.handle.net/20.500.14352/37867 DO https://hdl.handle.net/20.500.14352/37867 SF ELIB - SuUB Bremen
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