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Two-stage taxonomy for measuring success in social marketin..:
Akbar, B
;
Amoncar, N
;
Cateriano, E
.
https://repository.derby.ac.uk/item/q1yzw/two-stage-taxonomy-for-measuring-success-in-social-marketing-practice. , 2023
Link:
https://doi.org/10.1108/JSOCM-11-2022-0226
RT Journal T1 <Title>Two-stage taxonomy for measuring success in social marketing practice</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivderby:oai:repository.derby.ac.uk:q1yzw&Exemplar=1&LAN=DE A1 Akbar, B A1 Amoncar, N A1 Cateriano, E A1 Lawson, A PB Emerald YR 2023 K1 Success K1 Social Marketing K1 Behavior Change K1 Two-Stage Taxonomy JF https://repository.derby.ac.uk/item/q1yzw/two-stage-taxonomy-for-measuring-success-in-social-marketing-practice LK http://dx.doi.org/https://doi.org/10.1108/JSOCM-11-2022-0226 DO https://doi.org/10.1108/JSOCM-11-2022-0226 SF ELIB - SuUB Bremen
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