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Factors in urging impulse purchase in the context of online..:
Rodríguez-Orejuela, Augusto
;
Peña-García, Nathalie
;
Casañas-Chavez, Maria Isabel
Applebaum, W. (1951). Studying customer behavior in retail stores. Journal of Marketing, 16(2), 172-178. DOI: https://doi.org/10.1177/002224295101600204. , 2021
Link:
https://journal.universidadean.edu.co/index.php/Revist..
RT Journal T1
Factors in urging impulse purchase in the context of online group buying ; Factores que motivan la compra por impulso en el contexto de la compra en grupo en línea ; Facteurs incitatifs d'achats impulsifs en ligne au travers d'achats groupés ; Fatores que motivam a compra por impulso no contexto da compra coletiva online
UL https://suche.suub.uni-bremen.de/peid=base-ftuniveanojs:oai:ojs.journal.universidadean.edu.co:article_2846&Exemplar=1&LAN=DE A1 Rodríguez-Orejuela, Augusto A1 Peña-García, Nathalie A1 Casañas-Chavez, Maria Isabel PB Universidad Ean YR 2021 K1 Electronic commerce K1 Internet marketing K1 Consumer behavior K1 Consumers --Attitudes K1 Consumers' preferences K1 Comercio electrónico K1 Mercadeo por internet K1 Comportamiento del consumidor K1 Consumidores --Actitudes K1 Preferencias de los consumidores JF Applebaum, W. (1951). Studying customer behavior in retail stores. Journal of Marketing, 16(2), 172-178. DOI: https://doi.org/10.1177/002224295101600204 LK http://dx.doi.org/https://journal.universidadean.edu.co/index.php/Revista/article/view/2846 DO https://journal.universidadean.edu.co/index.php/Revista/article/view/2846 SF ELIB - SuUB Bremen
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