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1 Ergebnisse
1
Capital de marca como ventaja competitiva en los intermedia..:
Moreno Moreno, Yeinme Katherine
;
García Hernández, Diana Paola
Aaker, D. A. (2009). Managing Brand Equity. Nueva York: Simon and Schuster.. , 2016
Link:
https://repositorio.ecci.edu.co/handle/001/1641
RT Journal T1
Capital de marca como ventaja competitiva en los intermediarios de distribución
UL https://suche.suub.uni-bremen.de/peid=base-ftunivecci:oai:repositorio.ecci.edu.co:001_1641&Exemplar=1&LAN=DE A1 Moreno Moreno, Yeinme Katherine A1 García Hernández, Diana Paola PB Universidad ECCI; Colombia; Facultad de Ciencias Económicas y Administrativas YR 2016 K1 Canales de distribución K1 Capital de marca K1 Poder del consumidor K1 Distribution channels K1 Brand capital K1 Power of consumer JF Aaker, D. A. (2009). Managing Brand Equity. Nueva York: Simon and Schuster. LK http://dx.doi.org/https://repositorio.ecci.edu.co/handle/001/1641 DO https://repositorio.ecci.edu.co/handle/001/1641 SF ELIB - SuUB Bremen
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