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Marketing involvement in product platform creation:The role..:

van Bommel, Ties ; Nijssen, Edwin J ; Alblas, Alex A
van Bommel , T , Nijssen , E J & Alblas , A A 2021 , ' Marketing involvement in product platform creation : The role of personal and structural coordination mechanisms ' , Creativity and Innovation Management , vol. 30 , no. 2 , pp. 268-285 . https://doi.org/10.1111/caim.12435.  , 2021