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1 Ergebnisse
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Marketing involvement in product platform creation:The role..:
van Bommel, Ties
;
Nijssen, Edwin J
;
Alblas, Alex A
van Bommel , T , Nijssen , E J & Alblas , A A 2021 , ' Marketing involvement in product platform creation : The role of personal and structural coordination mechanisms ' , Creativity and Innovation Management , vol. 30 , no. 2 , pp. 268-285 . https://doi.org/10.1111/caim.12435. , 2021
Link:
https://research.tue.nl/en/publications/5412070e-017b-..
RT Journal T1
Marketing involvement in product platform creation:The role of personal and structural coordination mechanisms
UL https://suche.suub.uni-bremen.de/peid=base-ftuniveindcris:oai:pure.tue.nl:publications_5412070e-017b-4986-8d0d-f2fc9449cedb&Exemplar=1&LAN=DE A1 van Bommel, Ties A1 Nijssen, Edwin J A1 Alblas, Alex A YR 2021 K1 digitalization K1 knowledge-based theory K1 product platform K1 R&D-marketing interface JF van Bommel , T , Nijssen , E J & Alblas , A A 2021 , ' Marketing involvement in product platform creation : The role of personal and structural coordination mechanisms ' , Creativity and Innovation Management , vol. 30 , no. 2 , pp. 268-285 . https://doi.org/10.1111/caim.12435 LK http://dx.doi.org/https://research.tue.nl/en/publications/5412070e-017b-4986-8d0d-f2fc9449cedb DO https://research.tue.nl/en/publications/5412070e-017b-4986-8d0d-f2fc9449cedb SF ELIB - SuUB Bremen
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