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Delphi Study on the evolution and prospects of the advertis..:
Garrido Pintado, Pablo
;
Caerols Mateo, Raquel
;
García Huertas, Juan Gabriel
1696-019X. , 2018
Link:
http://hdl.handle.net/10641/1699
RT Journal T1 <Title>Delphi Study on the evolution and prospects of the advertising programmatic buying in Spain</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivfdv:oai:http:__ddfv.ufv.es:10641_1699&Exemplar=1&LAN=DE A1 Garrido Pintado, Pablo A1 Caerols Mateo, Raquel A1 García Huertas, Juan Gabriel PB Doxa Comunicación YR 2018 K1 Digital advertising K1 Programmatic advertising K1 Data analysis K1 Professional profiles K1 Media planning JF 1696-019X LK http://hdl.handle.net/10641/1699 DO http://hdl.handle.net/10641/1699 SF ELIB - SuUB Bremen
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