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1 Ergebnisse
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Improving consumer decisions : the conscious use of primes ..:
Nicolao, Leonardo
;
Yorkston, Eric
;
Brocato, Deanne
.
BAR. Brazilian Administration Review. Curitiba, PR. Vol. 13, n. 1 (Jan./Mar. 2016), p. 19-32. , 2016
Link:
http://hdl.handle.net/10183/149150
RT Journal T1
Improving consumer decisions : the conscious use of primes as performance enhancers
UL https://suche.suub.uni-bremen.de/peid=base-ftunivfrgs:oai:www.lume.ufrgs.br:10183_149150&Exemplar=1&LAN=DE A1 Nicolao, Leonardo A1 Yorkston, Eric A1 Brocato, Deanne A1 Brei, Vinícius Andrade YR 2016 K1 Consumidor K1 Comportamento do consumidor K1 Processo de decisão K1 Consumer decision process K1 Positive marketing K1 Priming K1 awareness K1 Analytic versus holistic thinking JF BAR. Brazilian Administration Review. Curitiba, PR. Vol. 13, n. 1 (Jan./Mar. 2016), p. 19-32 LK http://hdl.handle.net/10183/149150 DO http://hdl.handle.net/10183/149150 SF ELIB - SuUB Bremen
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