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1 Ergebnisse
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Programas de marketing social : proposição e exame de uma e..:
Meira, Paulo Ricardo dos Santos
;
Santos, Cristiane Pizzutti dos
Revista de administração pública. Rio de Janeiro. Vol. 46, n. 2 (mar./abr. 2012), p. 493-522. , 2012
Link:
http://hdl.handle.net/10183/94577
RT Journal T1
Programas de marketing social : proposição e exame de uma estrutura conceitual de avaliação de resultados ; Social marketing programs: proposition and examination of a conceptual framework for results evaluation
UL https://suche.suub.uni-bremen.de/peid=base-ftunivfrgs:oai:www.lume.ufrgs.br:10183_94577&Exemplar=1&LAN=DE A1 Meira, Paulo Ricardo dos Santos A1 Santos, Cristiane Pizzutti dos YR 2012 K1 Marketing social K1 Mudança social planejada K1 Avaliação de resultados K1 social marketing K1 planned social change K1 evaluation JF Revista de administração pública. Rio de Janeiro. Vol. 46, n. 2 (mar./abr. 2012), p. 493-522 LK http://hdl.handle.net/10183/94577 DO http://hdl.handle.net/10183/94577 SF ELIB - SuUB Bremen
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