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1 Ergebnisse
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A comparison between Fuzzy Linguistic RFM Model and traditi..:
González Martínez, Rocío
;
Carrasco, Ramón Alberto
;
García-Madariaga, Jesús
..
Martínez, R. G., Carrasco, R. A., García-Madariaga, J., Gallego, C. P., & Herrera-Viedma, E. (2019). A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. Procedia Computer Science, 162, 281-289.. , 2020
Link:
http://hdl.handle.net/10481/60217
RT Journal T1
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business
UL https://suche.suub.uni-bremen.de/peid=base-ftunivgranada:oai:digibug.ugr.es:10481_60217&Exemplar=1&LAN=DE A1 González Martínez, Rocío A1 Carrasco, Ramón Alberto A1 García-Madariaga, Jesús A1 Porcel Gallego, Carlos Gustavo A1 Herrera Viedma, Enrique PB Elsevier BV YR 2020 JF Martínez, R. G., Carrasco, R. A., García-Madariaga, J., Gallego, C. P., & Herrera-Viedma, E. (2019). A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. Procedia Computer Science, 162, 281-289. LK http://hdl.handle.net/10481/60217 DO http://hdl.handle.net/10481/60217 SF ELIB - SuUB Bremen
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