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A comparison between Fuzzy Linguistic RFM Model and traditi..:

González Martínez, Rocío ; Carrasco, Ramón Alberto ; García-Madariaga, Jesús..
Martínez, R. G., Carrasco, R. A., García-Madariaga, J., Gallego, C. P., & Herrera-Viedma, E. (2019). A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. Procedia Computer Science, 162, 281-289..  , 2020