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How to Improve Sports Fans' Attitudes Toward the Sponsor Th..:

Alonso Dos Santos, Manuel ; Alguacil, Mario ; Pérez Campos, Carlos.
Dos-Santos, Manuel Alonso, Alguacil, Mario, Pérez-Campos, Carlos and Velasco-Vizcaíno, Franklin. "How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach" Physical Culture and Sport. Studies and Research, vol.100, no.1, 2023, pp.61-74. [https://doi.org/10.2478/pcssr-2023-0019].  , 2023