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1 Ergebnisse
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Sound und Image : eine experimentelle Untersuchung zum Einf..:
Flath, Beate
vignette : https://unipub.uni-graz.at/titlepage/urn/urn:nbn:at:at-ubg:1-8685/128. , 2009
Link:
https://resolver.obvsg.at/urn:nbn:at:at-ubg:1-8685
RT Journal T1 <Title>Sound und Image : eine experimentelle Untersuchung zum Einfluss von Klangqualitäten auf die Wahrnehmung eines Produktimages im Kontetxt von Fernsehwerbung ; Sound and Image. An experimental study on the influence of sound-qualities on the perception of a brand's image in TV-commercials</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivgraz:oai:unipub.uni-graz.at:206784&Exemplar=1&LAN=DE A1 Flath, Beate YR 2009 K1 Werbesendung K1 Fernsehsendung K1 Produktimage K1 Musik K1 Online-Publikation JF vignette : https://unipub.uni-graz.at/titlepage/urn/urn:nbn:at:at-ubg:1-8685/128 LK http://dx.doi.org/https://resolver.obvsg.at/urn:nbn:at:at-ubg:1-8685 DO https://resolver.obvsg.at/urn:nbn:at:at-ubg:1-8685 SF ELIB - SuUB Bremen
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