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1 Ergebnisse
1
Understanding the Role of Virtual Anchor-Brand Image Fit in..:
Ji, Man
;
Chen, Xiayu
;
Wei, Shaobo
..
Proceedings of the 57th Hawaii International Conference on System Sciences. , 2024
Link:
https://hdl.handle.net/10125/106452
RT Journal T1 <Title>Understanding the Role of Virtual Anchor-Brand Image Fit in Virtual Live Streaming</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivhawaiimano:oai:scholarspace.manoa.hawaii.edu:10125_106452&Exemplar=1&LAN=DE A1 Ji, Man A1 Chen, Xiayu A1 Wei, Shaobo A1 Liu, Qi A1 Sun, Jianshan YR 2024 K1 IT Enabled Collaboration for Development K1 brand image K1 language style K1 perceived affinity K1 processing fluency K1 virtual live streaming JF Proceedings of the 57th Hawaii International Conference on System Sciences LK http://dx.doi.org/https://hdl.handle.net/10125/106452 DO https://hdl.handle.net/10125/106452 SF ELIB - SuUB Bremen
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