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1 Ergebnisse
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Guest editorial : A blockchain-based approach to marketing ..:
Tan, Teck Ming
;
Salo, J
;
Alejandro, Thomas G. Brashear
...
10.1016/j.jbusres.2024.114639. , 2024
Link:
http://hdl.handle.net/10138/576430
RT Journal T1 <Title>Guest editorial : A blockchain-based approach to marketing in the sharing economy</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivhelsihelda:oai:helda.helsinki.fi:10138_576430&Exemplar=1&LAN=DE A1 Tan, Teck Ming A1 Salo, J A1 Alejandro, Thomas G. Brashear A1 Tan, Garry Wei-Han A1 Ooi, Keng-Boi A1 Dwivedi, Yogesh K PB EXCERPTA MEDICA INC-ELSEVIER SCIENCE INC YR 2024 K1 Blockchain K1 Crypto marketing K1 Cryptocurrency K1 Decentralization K1 Metaverse K1 NFT K1 Economics JF 10.1016/j.jbusres.2024.114639 LK http://hdl.handle.net/10138/576430 DO http://hdl.handle.net/10138/576430 SF ELIB - SuUB Bremen
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