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1 Ergebnisse
1
Customer journey analyses in digital media: exploring the i..:
Klein, Jan F
;
Zhang, Yuchi
;
Falk, Tomas
..
10.1108/JOSM-11-2018-0360. , 2020
Link:
http://hdl.handle.net/10227/357814
RT Journal T1
Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions
UL https://suche.suub.uni-bremen.de/peid=base-ftunivhelsihelda:oai:helda.helsinki.fi:10227_357814&Exemplar=1&LAN=DE A1 Klein, Jan F A1 Zhang, Yuchi A1 Falk, Tomas A1 Aspara, Jaakko A1 Luo, Xueming PB Emerald Group Publishing YR 2020 K1 512 Business and Management K1 digital media K1 individual-level data K1 experience tracking K1 customer journey K1 media synergies K1 Customers and Relations K1 Marketing Effectiveness and Profitability K1 KOTA2020 K1 PREM2020_10 K1 2 - Hybrid open access publication channel K1 1 - Self archived K1 https://helda.helsinki.fi/dhanken/handle/10227/357814 K1 1- Minst en av författarna har en utländsk affiliation K1 1- Publicerad utomlands K1 0- Ingen affiliation med ett företag K1 AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics K1 AoS: Competition economics and service strategy - Service and customer-oriented management JF 10.1108/JOSM-11-2018-0360 LK http://hdl.handle.net/10227/357814 DO http://hdl.handle.net/10227/357814 SF ELIB - SuUB Bremen
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