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1 Ergebnisse
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eWOM en los tiempos de la COVID-19: un análisis empírico de..:
Arango-Pastrana, Carlos Alberto
;
Osorio-Andrade, Carlos Fernando
;
Arango-Espinal, Edwin
Estudios Gerenciales Volumen 37, Número 158 - 2021. , 2021
Link:
http://repository.icesi.edu.co/biblioteca_digital/hand..
RT Journal T1
eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook ; eWOM in times of COVID-19: An empirical analysis of Colombian brands on Facebook
UL https://suche.suub.uni-bremen.de/peid=base-ftunivicesi:oai:repository.icesi.edu.co:10906_89437&Exemplar=1&LAN=DE A1 Arango-Pastrana, Carlos Alberto A1 Osorio-Andrade, Carlos Fernando A1 Arango-Espinal, Edwin PB Universidad Icesi; Santiago de Cali YR 2021 K1 eWOM K1 COVID-19 K1 Facebook K1 Mercadeo K1 Redes sociales K1 Internet marketing K1 COVID-19 (Disease) K1 Online social networks K1 Marketing K1 Social networks K1 House brands K1 Mercadeo en Internet K1 COVID-19 (Enfermedad) K1 Redes sociales en línea K1 Marcas de empresas K1 http://id.loc.gov/authorities/subjects/sh2005004726 K1 http://id.loc.gov/authorities/subjects/sh2020000570 K1 http://id.loc.gov/authorities/subjects/sh2006006990 K1 http://id.loc.gov/authorities/subjects/sh85081333 K1 http://id.loc.gov/authorities/subjects/sh2001008645 K1 http://id.loc.gov/authorities/subjects/sh94002204 K1 Comercio electrónico K1 Electronic commerce K1 Pandemia K1 Pandemics K1 Medios sociales K1 Social media K1 Imagen de la marca K1 Branding K1 http://vocabularies.unesco.org/thesaurus/concept5657 K1 http://vocabularies.unesco.org/thesaurus/concept17114 K1 http://vocabularies.unesco.org/thesaurus/concept17089 K1 http://vocabularies.unesco.org/thesaurus/concept1545 K1 http://vocabularies.unesco.org/thesaurus/concept17120 K1 Marketing (ing) K1 Enfermedades epidémicas K1 Epidemic diseases K1 Medios de comunicación de masas K1 Mass media K1 Marcas JF Estudios Gerenciales Volumen 37, Número 158 - 2021 LK http://repository.icesi.edu.co/biblioteca_digital/handle/10906/89437 DO http://repository.icesi.edu.co/biblioteca_digital/handle/10906/89437 SF ELIB - SuUB Bremen
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