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Motivaciones, compromiso y adopción del e-WOM en restaurant..:
Haro Sosa, Giovanny Lenin
;
Moliner Velázquez, Beatriz
;
Gil Saura, Irene
Estudios Gerenciales volumen 38, Numero 162 - 2022. , 2022
Link:
http://repository.icesi.edu.co/biblioteca_digital/hand..
RT Journal T1
Motivaciones, compromiso y adopción del e-WOM en restaurantes. ; Motivations, engagement and adoption of e-WOM in restaurants
UL https://suche.suub.uni-bremen.de/peid=base-ftunivicesi:oai:repository.icesi.edu.co:10906_91938&Exemplar=1&LAN=DE A1 Haro Sosa, Giovanny Lenin A1 Moliner Velázquez, Beatriz A1 Gil Saura, Irene PB Universidad Icesi; Santiago de Cali YR 2022 K1 Compromiso K1 Motivación K1 e-WOM K1 Restaurantes K1 Compromise (Law) K1 Motivation (Psychology) K1 Perception K1 Word-of-mouth advertising K1 Business referrals K1 Viral marketing K1 Restaurants K1 Social networks K1 Experience K1 Compromiso (Derecho) K1 Motivación (Psicología) K1 Percepción K1 Publicidad boca a boca K1 Referidos de negocios K1 Mercadeo viral K1 Redes sociales K1 Experiencia K1 http://id.loc.gov/authorities/subjects/sh85029459 K1 http://id.loc.gov/authorities/subjects/sh85087562 K1 http://id.loc.gov/authorities/subjects/sh85099708 K1 http://id.loc.gov/authorities/subjects/sh94006574 K1 http://id.loc.gov/authorities/subjects/sh97007573 K1 http://id.loc.gov/authorities/subjects/sh2003011474 K1 http://id.loc.gov/authorities/subjects/sh85113249 K1 http://id.loc.gov/authorities/subjects/sh2001008645 K1 http://id.loc.gov/authorities/subjects/sh85046433 K1 Derecho de los contratos K1 Contract law K1 Motivation K1 Publicidad K1 Advertising K1 Marketing K1 Medios sociales K1 Social media K1 Consumo alimenticio K1 Food consumption K1 Comercio electrónico JF Estudios Gerenciales volumen 38, Numero 162 - 2022 LK http://repository.icesi.edu.co/biblioteca_digital/handle/10906/91938 DO http://repository.icesi.edu.co/biblioteca_digital/handle/10906/91938 SF ELIB - SuUB Bremen
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