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Un análisis de la Estrategia de Mercadeo en Pequeñas y Medi..:
Franco Ángel, Mónica
;
Urbano, Mariam Rabih Awad
Estudios Gerenciales;volumen 38, número 165 - 2022. , 2022
Link:
http://repository.icesi.edu.co/biblioteca_digital/hand..
RT Journal T1
Un análisis de la Estrategia de Mercadeo en Pequeñas y Medianas Empresas colombianas. ; An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
UL https://suche.suub.uni-bremen.de/peid=base-ftunivicesi:oai:repository.icesi.edu.co:10906_96746&Exemplar=1&LAN=DE A1 Franco Ángel, Mónica A1 Urbano, Mariam Rabih Awad PB Universidad Icesi; Santiago de Cali YR 2022 K1 PYMES K1 Estrategia de mercadeo K1 Capacidades dinámicas K1 Capacidades de mercadeo K1 Gestión de PYMES K1 Small and Medium Business K1 Strategic planning K1 Market surveys K1 Organizational change K1 Management K1 Pequeña y mediana empresa K1 Planificación estratégica K1 Análisis de mercadeo K1 Cambio organizacional K1 Administración K1 http://id.loc.gov/authorities/subjects/sh85123568 K1 http://id.loc.gov/authorities/subjects/sh85128511 K1 http://id.loc.gov/authorities/subjects/sh85081331 K1 http://id.loc.gov/authorities/subjects/sh85095525 K1 http://id.loc.gov/authorities/subjects/sh85080336 K1 Pequeña empresa K1 Small enterprises K1 Marketing K1 Capacidad K1 Ability K1 Gestión K1 http://vocabularies.unesco.org/thesaurus/concept9673 K1 http://vocabularies.unesco.org/thesaurus/concept7908 K1 http://vocabularies.unesco.org/thesaurus/concept1545 K1 http://vocabularies.unesco.org/thesaurus/concept993 K1 http://vocabularies.unesco.org/thesaurus/concept670 K1 Empresas pequeñas K1 Small companies K1 Mercadeo JF Estudios Gerenciales;volumen 38, número 165 - 2022 LK http://repository.icesi.edu.co/biblioteca_digital/handle/10906/96746 DO http://repository.icesi.edu.co/biblioteca_digital/handle/10906/96746 SF ELIB - SuUB Bremen
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