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1 Ergebnisse
1
Fake brand gamification. Gamification of visual brands as a..:
Bertola Garbellini, Andrea
;
Polo Serrano, David
;
Martín Ramallal, Pablo
http://www.e-revistes.uji.es/index.php/adcomunica/article/view/5864/6587. , 2021
Link:
http://www.e-revistes.uji.es/index.php/adcomunica/arti..
RT Journal T1
Fake brand gamification. Gamification of visual brands as an advertainment strategy ; Fake brand gamification. Ludificación de las marcas visuales cómo estrategia de advertainment
UL https://suche.suub.uni-bremen.de/peid=base-ftunivjaumeiojs:oai:IAO:article_5864&Exemplar=1&LAN=DE A1 Bertola Garbellini, Andrea A1 Polo Serrano, David A1 Martín Ramallal, Pablo PB adComunica. Asociación para el desarrollo de la comunicación YR 2021 K1 Brand K1 logo K1 gamification K1 fake brand gamification K1 advertising K1 advertainment K1 Marca K1 ludificación K1 publicidad JF http://www.e-revistes.uji.es/index.php/adcomunica/article/view/5864/6587 LK http://www.e-revistes.uji.es/index.php/adcomunica/article/view/5864 DO http://www.e-revistes.uji.es/index.php/adcomunica/article/view/5864 SF ELIB - SuUB Bremen
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