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Branded content: una nueva apuesta para el New York Time ; ..:
Miotto, Giorgia
;
Payne, Gregory
adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, 2019, no 17. , 2019
Link:
http://hdl.handle.net/10234/181184
RT Journal T1 <Title>Branded content: una nueva apuesta para el New York Time ; Branded content: a new bet for the New York Times</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivjaumeirep:oai:repositori.uji.es:10234_181184&Exemplar=1&LAN=DE A1 Miotto, Giorgia A1 Payne, Gregory PB AdComunica, Asociación para el desarrollo de la comunicación; Universitat Jaume I. Departamento de Ciencias de la Comunicación YR 2019 K1 branded content K1 New York Times K1 publicidad K1 transmedia K1 storytelling K1 legitimidad K1 advertisement K1 legitimacy JF adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, 2019, no 17 LK http://hdl.handle.net/10234/181184 DO http://hdl.handle.net/10234/181184 SF ELIB - SuUB Bremen
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