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La etnografía como un acercamiento interdisciplinario en el..:
Vélez Zapata, Claudia Patricia
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/3866/2836. , 2018
Link:
http://hdl.handle.net/10554/23265
RT Journal T1 <Title>La etnografía como un acercamiento interdisciplinario en el mercadeo: un nuevo intento ; A etnografia como uma aproximação inter-disciplinar no marketing: uma nova tentativa ; Ethnography as an interdisciplinary approach to marketing: a new attempt</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivjaveriana:oai:repository.javeriana.edu.co:10554_23265&Exemplar=1&LAN=DE A1 Vélez Zapata, Claudia Patricia PB Pontificia Universidad Javeriana YR 2018 K1 Ethno-marketing K1 ethnography K1 marketing K1 etnomarketing K1 etnografía K1 mercadeo K1 etnografia JF http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/3866/2836 LK http://hdl.handle.net/10554/23265 DO http://hdl.handle.net/10554/23265 SF ELIB - SuUB Bremen
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